We went to Yakutsk, the COLDEST CITY on earth, to meet people who live there and understand what it’s like living in EXTREME COLD. Whilst we were there, we found out what it feels like to have tooth sensitivity in such extraordinary conditions.
Sensodyne is the World’s No. 1 Sensitivity toothpaste*. Find the right product for you.
Hot water freezes in mid-air
In Yakutsk, the cold can be so extreme that even hot water can freeze instantly. When thrown in the air you see it turn to ice before it hits the ground.
Schools stay open at -49°C
In Yakutsk schools stay open whatever the weather. There are no ‘snow days’ here until temperatures drop to -50°C.
*Retail value sales data 12 months ending February 2017