We went to Yakutsk, the COLDEST CITY on earth, to meet people who live there and understand what it’s like living in EXTREME COLD. Whilst we were there, we found out what it feels like to have tooth sensitivity in such extraordinary conditions.

Do you have
sensitive teeth?

 

Cold food & drink causing sharp sensation in your tooth? Take the Online Check Up and discover the symptoms associated with tooth sensitivity.

 

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Sensodyne is the World’s No. 1 Sensitivity toothpaste*. Find the right product for you.

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Hot water freezes in mid-air

In Yakutsk, the cold can be so extreme that even hot water can freeze instantly. When thrown in the air you see it turn to ice before it hits the ground.

Schools stay open at -49°C

In Yakutsk schools stay open whatever the weather. There are no ‘snow days’ here until temperatures drop to -50°C.

*Retail value sales data 12 months ending February 2017