About Sensodyne

About Sensodyne®

Who We Are

We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are  proven to relieve the short, sharp sensation of sensitive teeth and provide long lasting protection with twice daily brushing.

Our Vision

"We're dedicated to creating a future where every life is sensitivity-free"

"We're dedicated to creating a future where every life is sensitivity-free"

Our History



Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentine tubules.



Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to soothe the nerves inside the teeth), is lauched. It's clinically proven to relieve the symptoms of tooth sensitivity when used twice a day.



Rapid Relief, Sensodyne Rapid Relief provides clinically proven rapid relief for Sensitive Teeth



Sensodyne® Repair and Protect, containing 5% NovaMin and fluoride, is lauched. It helps repair sensitive areas of the teeth with twice daily brushing. 



Sensodyne Whitening , Relieves Tooth Sensitivity and Helps Restore natural Whiteness of your Teeth

Our Science

As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity.

Our Science

Technologies for Sensitivity Relief 

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne® range - for example - potassium nitrate and NovaMin™  - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.

Potassium Nitrate

Find out how potassium nitrate helps to soothe the nerves inside sensitive teeth.


Find out how NovaMin™ creates a reparative layer over and within exposed dentine tubules using the building blocks of teeth.