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  • Sensitive Teeth Toothbrushes | Sensodyne
  • Understanding Sensitivity
  • About Sensodyne
  • About Pronamel
  • Our Products
  • Oral Health Tips
  • FAQs
  • Contact us
  • Sitemap
  • Where to Buy
  • Toothpaste for tooth sensitivity and gum problems
  • Sensodyne Rapid Relief
  • Sensodyne toothpastes for fresh breath
  • Understanding Sensitivity
    • Symptoms of Sensitive Teeth
    • Sensitivity Quiz
    • Causes of Sensitive Teeth
    • Managing Tooth Sensitivity
Triggered nerves in teeth

Causes of Sensitive Teeth

Glass of cold fruit juice

Do Cold or Hot Foods Hurt Your Teeth?

  • About Sensodyne
    • Sensodyne Ingredients
    • Sensodyne and Innovation
Sensodyne Rapid Relief toothpaste pack and tube

How Sensodyne Can Help

Sensodyne Repair and Protect whitening toothpaste pack and tube

How Does Sensodyne Work?

  • About Pronamel
    • About enamel
    • About Acid Erosion
    • FAQs
    • Why Pronamel

Try our range of Sensodyne Toothpastes

  • Quick Protection for Sensitive Teeth
  • Everyday Protection
  • Deep Repair for Sensitive Teeth
  • Whiter Teeth
  • Gum Protection
  • Multi Benefit

Try our range of Sensodyne Toothbrushes

  • Gentle Care
  • Expert Care
  • Advanced Cleaning
  • Gum Care

Try our range of Sensodyne Mouthwash

  • Complete Protection+
Sensodyne Rapid Relief toothpaste pack and tube

Quick Sensitivity Protection

Sensodyne Deep Clean Toothpaste

Deep Clean Your Sensitive Teeth

Sensodyne Complete Protection+ Mouthwash

Complete Protection Mouthwash

  • Oral Health Tips
    • Recognizing Sensitive Teeth
    • Managing Sensitive Teeth
    • Whitening Sensitive Teeth
Cup of hot beverage

Managing Sensitive Teeth

Crunchy vegetables help to keep teeth strong

Whitening Sensitive Teeth

FAQs

How does Sensodyne toothpaste work?

How often should I use Sensodyne toothpaste?

Does Sensodyne toothpaste have fluoride?

Does Sensodyne toothpaste whiten teeth?

Why are my teeth sensitive?

Are sensitive teeth common?

Seal establishing Sensodyne as the #1 dentist recommended brand for sensitive teeth
  • home
    • Sensitive Teeth Toothbrushes | Sensodyne
      • How To Brush Your Teeth
    • Understanding Sensitivity
      • Symptoms of Sensitive Teeth
      • Sensitivity Quiz
      • Causes of Sensitive Teeth
      • Managing Tooth Sensitivity
    • About Sensodyne
      • Sensodyne Ingredients
      • Sensodyne and Innovation
        • The Science Behind Sensodyne Rapid Relief Toothpaste
    • About Pronamel
      • About enamel
      • About Acid Erosion
      • FAQs
      • Why Pronamel
    • Our Products
      • Product Results
        • Quick Protection for Sensitive Teeth
        • Deep Repair for Sensitive Teeth
        • Gum Protection
        • Whiter Teeth
        • Multi Benefit
        • Fresh Breath
      • Rapid Relief
      • Complete Protection +
      • Fresh Mint
      • Deep Clean
      • Fresh Gel
      • Sensodyne Sensitivity Gum Soft toothbrush
      • Sensodyne Deep Clean Soft toothbrush
      • Sensitivity & Gum Toothpaste
      • Whitening
      • Whitening
      • Sensodyne Expert Soft toothbrush
      • Sensodyne Sensitive Soft toothbrush
      • Repair and Protect
      • Sensodyne Complete Protection+ Mouthwash
      • Fresh Breath
      • Fresh Breath
    • Oral Health Tips
      • Recognizing Sensitive Teeth
        • That Short, Sharp Sensation Could Be Tooth Sensitivity
        • Myth vs Truth: Does Brushing Cause Sensitive Teeth?
        • Do I have a cavity or sensitive teeth?
        • Caring for Teeth That Are Sensitive after a Trip to the Dentist
      • Managing Sensitive Teeth
        • Tips for Managing Tooth Sensitivity to Hot Food and Drink
        • Seven Ways to Deal with Tooth Sensitivity to Cold
      • Whitening Sensitive Teeth
        • What You Should Know About Whitening Sensitive Teeth
        • 4 Tips to Help Prevent Tooth Stains
        • Whitening Products and their Impact on Sensitive Teeth
    • FAQs
    • Contact us
    • Sitemap
    • Where to Buy
    • Toothpaste for tooth sensitivity and gum problems
    • Sensodyne Rapid Relief
      • The Science Behind Rapid Relief
      • What Does Tooth Sensitivity Really Feel Like?
    • Sensodyne toothpastes for fresh breath

Where to Buy

About Enamel

What is Enamel?

Tooth Enamel: The layer of protection for our teeth 

Tooth enamel is the hard, visible, outermost covering of your teeth. Tooth enamel is made up of a high percentage of minerals, making it the hardest substance in the human body. Enamel s translucent, giving teeth their sparkle, and depending on its thickness, it shows through the colour of the underlying dentine, which can vary from light yellow to a grey or blue-like white. Keeping enamel strong is vital to protect against acid wear, enamel erosion and tooth sensitivity, helping you maintain a bright and confident smile.

What is Enamel?
What is Enamel?
Sensodyne pronamel - designed to protect your enamel
Sensodyne pronamel - designed to protect your enamel

What is enamel made of?

Tooth enamel is the hardest substance in the human body, made up almost entirely of minerals. Around 96% of its structure consists of tightly packed inorganic crystals, while the remaining 4% is made up of water (3%) and organic material (1%). This mineral-rich composition gives enamel its incredible hardness and natural translucency, allowing the color of the underlying dentine to show through.

Tooth enamel explained

95% Minerals
Primarily calcium and phosphate, tightly bound in a repeating lattice in the form of crystallites.

4% Water

1% Proteins

99% inorganic substances -
by comparison, bones are typically around 70% inorganic

Did you know?

Enamel has an average thickness of 2-3mm, yet it can effectively protect the sensitive inner layers of teeth from exposure to hot, cold and acidic foods that can lead to tooth sensitivity.
Since tooth enamel contains no living cells, it lacks the ability to regrow. Once it’s lost, it cannot regenerate—leaving the softer layer underneath it less protected. If damage is left to progress, it can be lost altogether in certain areas, exposing the underlying dentine.

Repeated intake of acidic food and drink is a leading cause of enamel wear. Many acidic foods and drinks that make up our everyday diets – like soft drinks, fruits and fruit juices – can dissolve tooth enamel over time. This process is called acid erosion or erosive tooth wear, and approximately up to 1/3rd of young adults may be at risk of it already.1

Keeping enamel strong is important to maintaining good oral health. By taking simple steps every day, you can help protect your teeth from the effects of acid erosion.

sensodyen pronamel - daily defence against dental problems
sensodyen pronamel - daily defence against dental problems

What happens when your tooth enamel starts to wear away?

Yellowing

When significant amounts of enamel are worn away, the slightly yellow dentine layer underneath becomes more visible. As the enamel continues to thin, teeth may also lose their natural shine, making them appear dull.*

Sensitivity

As the protective enamel wears away, the underlying dentine can become exposed. This often results in tooth sensitivity, causing discomfort when consuming hot, cold, sweet, or acidic foods and drinks.*

Tooth Decay

Tooth decay is a condition caused by acid damage from bacterial toxins in the mouth. Cariogenic bacteria feed on sugary foods and produce acids that wear down the hard surface of the teeth (enamel). Over time, this acid damage removes minerals from the tooth and breaks down its structure, leading to cavities. This process is reversible with early intervention.*

What happens when your tooth enamel starts to wear away? Cavity, Sensitivity, Yellowing

Reference: IDA – Teeth Discoloration

Reference: IDA – Sensitive Teeth

Reference: Zero, D T. “Dental caries process.” Dental clinics of North America vol. 43,4 (1999): 635-64.)

Sensodyne Pronamel- Clinically tested for 2X enamel protection
Sensodyne Pronamel- Clinically tested for 2X enamel protection

Are you protecting your teeth from enamel loss?

Aside from regular visits to the dentist for routine check-ups, here are some ways you can help keep your tooth enamel healthy and strong while preventing enamel erosion.  

  • brushing teeth daily with a soft-bristled toothbrush

    Brush your teeth daily with a soft-bristled toothbrush, and use an optimised toothpaste


    Soft-bristled brushes reduce potential for toothbrushing to contribute to enamel wear.

  • Information stating that it is better for teeth to drink acidic beverages through a straw

    When you drink acidic beverages, do so through a reusable straw.

    Drinking through a reusable straw helps push the liquid to back of your mouth, and away from your teeth.

  • drink water to rinse away dietary acids

    Hydrate with water throughout the day


    Drinking lots of water is especially important if you feel you have a dry mouth.


    You can protect your tooth enamel from acid erosion and enjoy a healthy varied diet also by making some small adjustments to your oral care routine.

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ABOUT ENAMEL

Smiling girl

About Enamel

Glass of orange juice

About Acid Erosion

Structure of a tooth

How To Brush

  • Information promoting brushing teeth daily with a soft-bristled toothbrush and using a fluoride enamel toothpaste

    Brush your teeth daily with a soft-bristled toothbrush, and use an optimised toothpaste

    Soft-bristled brushes reduce potential for toothbrushing to contribute to enamel wear.

  • Information stating that its better for teeth to drink acidic beverages through a straw

    When you drink acidic beverages, do so through a reusable straw.

    Drinking through a reusable straw helps push the liquid to back of your mouth, and away from your teeth.

  • Information stating to drink water to rinse away dietary acids

    Hydrate with water throughout the day

    Drinking lots of water is especially important if you feel you have a dry mouth.
    You can protect your tooth enamel from acid erosion and enjoy a healthy varied diet also by making some small adjustments to your oral care routine.

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Which Sensodyne Toothpaste Is Right for You?

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Email: mystory.in@haleon.com